Written by: Sonia Roselli

What is a Proper Skincare Routine?

Let's tackle the age-old question: How do you achieve an effortless glow without spending hours in front of the mirror? 

Well, my friends, let's get to know your new partners in crime: the Ageless Beauty Kit and The Carina Bag by White Elm. Let's break it down and sprinkle in some fun along the way!

Are you wondering “What is 10 step skincare?”

Imagine you're in a rush, barely managing to sip your morning coffee before dashing out the door. Who has time for a dozen skincare products? Not you, my friend! The simple fact is that you don’t need a 10-step skincare routine. 10 steps? How about three? The Ageless Beauty Kit will save you enough time that you can finish your cup of coffee and top it off before you head out the door!

Ageless Beauty is a trio ready to hydrate, nourish, and restore your skin – it’s your on-the-go skincare routine, but it’s skin prep so good that you can think of it as your best makeup primer.

1. Water Elixir – a lightweight serum with hydrating ingredients to quench your skin's thirst and restore its natural radiance. What does a hydrating serum do? Think of it as a refreshing drink of water for your skin, providing a boost of moisture without any fuss or hassle.
   
   
   
2. Next, meet Water Oil – When you apply this lightweight oil on your face every day it will lock in moisture and keep your skin glowing. Its fast-absorbing texture means you can enjoy all the benefits of a facial oil without any greasy residue.
   
   
   
3. Water Balm – Your 5-in-1 moisturizer that gives your skin deep hydration, leaving it feeling smooth, plump, and rejuvenated. It fights dryness and is your secret weapon against the signs of aging. 

How do I organize my skin care products?

We've all been there – digging through our bags in search of our favorite moisturizer. Enter: The Carina Tote Bag by White Elm! It's not just a bag; it's your on-the-go skincare sidekick. 

With nine pockets to stash your goodies, this tote bag is spacious, stylish, and oh-so-functional.

Whether you're off to conquer the boardroom, crush it at the gym, or escape for a weekend adventure, the Carina Tote Bag ensures your skincare essentials are always at arm's reach. No more rummaging – just grab and glow!

3 on-the-go hacks for flawless makeup & skin

@soniarosellibeauty Makeup Tutorials for over 50…heres a concealer hack that will change your world. 😍#over50makeup #over50women #50andfabulous #concealerhack #over50 #promakeupartist ♬ original sound - Sonia Roselli Beauty

1. How do you make makeup look fresh? A busy life and hours of wear can make makeup look not-so-great. Pack Water Elixir with you in your Carina Tote Bag! When makeup begins to look not-so-fresh, tap a few drops of Water Elixir on top of your makeup for an instant refresh.
   
   
2. How to fix crepey makeup? Oops, did you over-powder your face? Simply take a pea sized amount of Water Balm and apply it over areas of concern (bye-bye crepey under eyes!)
   
   
3. How to make liquid blush from powder? You’ll love this easy and simple makeup hack! Blend a few drops of Water Oil and your powdered blush together. Once blended, apply to your face for a flawless liquid blush!

Compact Storage for Skincare Must-Have

Need a little bit more organization? For those small essentials that tend to get lost in the shuffle, the Maia Cosmetic Clutch is perfect for you. It's small but mighty!

It’s perfect for storing your travel-sized treasures, from lip balm to Water Balm, keeping them safe and secure wherever you go. Whether you're jet-setting across the globe or running errands around town, the Maia Cosmetic Clutch ensures your skincare essentials are always close at hand. Because let's face it – who has time for dry lips or dehydrated skin?

In today's whirlwind world, simplifying your skincare routine is a necessity. By using simple routines from Sonia Roselli Beauty and White Elm’s gorgeous accessories, you can enjoy your day with confidence, knowing that your skin is getting the love and care it deserves.

So go ahead, embrace the simplicity and let your inner glow shine! Because when it comes to skincare, less is definitely more. Cheers to radiant skin and a life less complicated!

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About the Author

I'm Sonia Roselli. At 55, I'm here to revolutionize the beauty industry for women like you. With three decades as an esthetician and makeup artist, I created Sonia Roselli Beauty because I was tired of seeing the same old empty promises and unrealistic standards pushed by big brands.

Especially for women over 40.

I understand your frustrations because I've lived them. That's why I'm here to celebrate your wisdom, experience, and ageless beauty. Let's challenge the status quo together and embrace the power of being unapologetically you.